Can a CRM really make a difference?  You bet it can!

Running a small business can be difficult, as an entrepreneur you have to wear many hats, as well as utilize many resources to meet your goals. Fortunately, there are customer relationship management (CRM) systems available to you to help, many designed for very specific industries.

Using a CRM will aid in servicing your customers efficiently & stay connected to prospects, affiliates and team members, allowing you to increase your lead generation and sustain steady growth. But how else can a CRM be helpful in the long run?

This article will discuss three main reasons why small businesses like yours should look into better ways for using a CRM, using technology gives your business a more streamline and consistent approach when it comes to networking. This way, you can surpass your competitors and become a leader in your chosen industry.

Boost your marketing efforts

Having an overview of your network all in one place and being able to “tag” clients based on their interests and desires will help to ensure that there is more intention with your messaging and follow-up. Automation in a CRM will also allow you to do more work in a shorter period of time, allowing you to focus on other areas of your business.  Imagine having a tool that can collect Data from your clients, and create follow-ups based on their needs.  Using an online data collect tools is a great way to ensure you know exactly what your client’s needs and wants are.
Click here for an example of an online Form

Find out more about our CRM platform to see if some of these tools would be right for your business.

Maintain your good business reputation

Consistency is key when it comes to maintaining good business relations.  Not only will you need to continue to follow up with your clients, but you will need to offer the same customer service to all of your clients.

Staying connected with clients mean so much more than just a blanket email every month, your communication needs to be more personal, more directed to your client’s needs.

For instance, if you are selling a new product, it can be easy to create a buzz using email and SMS marketing to get the word out. However, there needs to be more of a personal touch when it comes to communicating, with so many emails being delivered in mailboxes, why should they open yours?   Fortunately, if you have the right CRM platform that tracks all the fine details, you will be able to communicate with your clients in a way that they feel you are sending a personal note.

Build stronger business relationships

As a small business, you may have a team to help sell your products and services, providing a more authentic, relationship-driven approach. You may even consider it a retailer-like business model.  Regardless of your model, having a “system to success” that you can pass onto your team, will be much easier when you can share your processes via a CRM tool.  This way, you can fill in any gaps in your network, letting you meet everyone’s needs effectively.


Utilizing a CRM is crucial to keeping your small business’s client engagement and increasing your repeat sales and referrals (thus growing your business!)

Are you looking for a complete CRM platform to boost your small business’s growth? Consider Fiitfu, your leading provider of the best “Virtual CRM Office” for network marketing. Our online platform is easy to use and convenient, enabling you and your team to be more intentional about your business relationships. Start your 7-day free trial with us today.

How does your Follow-up Measure Up?  Check out this blog to see