This week, one of our clients emailed us regarding concerns she had about sending her newsletter for the very first time.
She was mortified to see that she had a couple of spam complaints, as well a number of unsubscribes. She had been meticulous in ensuring that she only emailed clients that had requested to be on her emailing list and indicated they wanted to receive information from her.
I could sense from her email that she was really taken aback, and didn't know the best thing to do—should she continue to send emails or not?
And this is a good question, since email campaigns or newsletters can take a large amount of your valuable time away. Is it time to analyze YOUR email campaigns to see if they are working?