This month my Husband was at an event held by PricewaterhouseCoopers LLP.
PricewaterhouseCoopers is the world's largest professional services firm, with offices in 771 cities across 158 countries and employs over 180,000 people, so you know when they do a survey, it is NOT going to be a small one.
One of the topics PwC touched on the day my husband was there, was the areas of technology development that large organizations will be most likely to invest in during the next 1-3 years.
45% of Top CEO’s are realizing the need to have effective Customer Relationship Management Programs in place to ensure that clients are well looked after.
You as a CEO of your own small business have the advantage of having an VERY AFFORDABLE CRM available to you NOW... Follow in the footsteps of some of the largest and most successful firms out there, and get yourself into our 30 day free trial today to see just how Fiitfu can fit into your business.
Well as we preach over and over, your follow up process should be a minimum of 12 months long with a minimum of 12 steps... but why you say, why must I keep nurturing the relationships when I don’t even know if anything will come of it?
Often we are stopped by our minimal returns we see from our follow up efforts. However, I promise you, if you keep up the nurturing of your relationships and do it consistently, your business will see the same sort of growth as the Chinese Bamboo Tree... Imagine this:
There is a tree called the Chinese bamboo tree. This remarkable tree is different from most trees in that it doesn’t grow in the usual fashion. If you were to plant a seed, and water it daily and put it in the PERFECT climate, the bamboo tree would barely break the surface of the soil after a year of this consistent attention. The second, third and fourth year of watering and nurturing, you still see the same minimal results... most would have given up on it long ago. However, in the fifth year, an amazing thing happens – the tree begins to grow at an astonishing rate. In fact, in a period of just five weeks, a Chinese bamboo tree can grow to a height of 90 feet. It’s almost as if you can actually see the tree growing before your eyes.
If you imagine your business and your follow up, would you commit to 5 years of follow up if you KNEW it would result in 90 Feet of growth in 5 weeks? I am sure you would. The commitment that you put in now, with consistent “watering and nurturing” your follow up will pay off in dividends with the clients that you stick with.
Take a lesson from the Chinese Bamboo Tree, and don’t ever give up.
Facebook, Pinterest, Linkedin and Twitter...
School drop off, brownies, ballet, soccer and swimming
Dictee, reading, play dates and cleaning
Time is ticking away who is really winning?
Put on some make up
wear your high heels
go to the grocery store
cook up some meals
Go to the office, and cram in a bunch
Webinars, sales calls, training and then...
someone asks you to a meeting, another to lunch
Fit in some exercise, a half marathon you say
How early in the morning must I really start my day?
Sit down for coffee, or perhaps a glass of wine
the brain starts to relax, even unwind
15 minutes in, the energy starts again,
new ideas for a business, or some ideas you must send.
Regardless of the day
the rush is so great
When you make your own calls
there is no boss to hate!
Go for it Cookie, this is YOUR business you grow
Make some great decisions, be the CEO
For no one can stop you, a force to be reckoned
and then the business magazine; your story will be beckoned.
For although we may be tired, a good sleep will do
Tomorrow will come and again
You Will Show All You Can DO!
Dr. Charles W. King, Author and Professor of Network Marketing stated:
“Most people don’t achieve significant financial wealth [in network marketing]. That’s because they don’t define specific goals and make the necessary commitment of time and energy to achieve them”
We are so proud of our Fiitfu users that are in Network Marketing, as they are making that commitment to using the right tools to make them successful in their chosen companies. Congratulations to all our users in Network Marketing, I know MANY of you are already achieving significant financial wealth, and you are helping others to do the same!
My brother is a poet.
He is the kind of guy that you can’t help but love
He is humble, kind and will always stick up for the underdog.
He is popular, handsome and when I run into people I haven’t seen in a long time their first question is always “how is your brother”.
I love the way he writes, and he will always surprise you with a new poem that he will text over or send in an email or video...
Rains may not have started in October YET on the West Coast, but water damage can still happen to your phone...
Gulp, ever had that sinking feeling when a glass of water spills on your cell phone, it drops in a puddle or, worse yet, it falls in the toilet!? (I use my phone in the morning so I know what time it is, and YES, I have texted while getting ready and even used the speaker phone while applying makeup, don’t all of us girls?)
Well, we may just have some great tips here from my friend, Darci LaRocque, Swirl Solutions, who is the queen of all things cellular...
Fiitfu has a couple of new changes for you, our Members to increase your effectiveness in follow up...
Take Action Now...
Success seems to be connected with action. Successful people keep moving. They make mistakes but don't quit. - Conrad Hilton
Well you did it, you made it through the steps required to ensure that you have a proper follow up plan in place, with this last blog to tie it all together and make it complete.
Over the last 9 blog entries, we have discussed:
Timing is EVERYTHING!
Wow, last night I went to an eWomen Network in Vancouver, and Kim Duke the Sales Diva was there speaking on Follow Up... such great timing to check her out and listen to her solidify all the points that I have given to you not only over the last few blog entries, but over the last year on our blog entries!
Thanks Kim for a great presentation and great tips on follow up! I wanted to highlight a couple of things that Kim talked about that would fit so perfectly into your follow up plan...
What If I have Screwed up with my Past Clients - Can I call them back?
I get asked all the time, “What if I haven’t spoken to a client in a long time? I have clients that I know I did terrible customer service with, or prospects that I let fall through the cracks. Can I call them back?"
The answer is YES - but under the condition that you do a couple of things.
Going back to our first blog on your basic Follow Up Plan, you remember that your follow up strategy should be based on a 12-step/ 12-month processs.
You only have ONE chance to make a good first impression.
How much is too much?
Have you ever been sitting down to dinner and received a call from someone soliciting, or received a call from a sales person that left a message, and you haven’t called them back because it wasn’t high priority at the moment? Next day, they leave you another message, then they call you a number of times (remember we do have call display) and don’t leave a message. They are obviously just trying to catch you at a time that you will pick up the phone!
The First Month Contact Structure
Now that we have some of the foundation together for your Follow Up Plan, lets look at your first contact, and the power of three in the first month.
When you are meeting people and come across someone that could be a possible prospect, or a referral from someone or perhaps even someone that has sourced you out for information on your business, it is important to start the relationship in a way that is non-intrusive, supportive and will prepare the client for your call.
Your first step in the follow up process is to send them off an email just to introduce yourself, remind them how you met, let them know what day they may expect a call from you, and that the purpose of the call will just be to set up a time that you can learn more about their business (or need for your product and service) and to see if your product or service may be a fit for them. It could look something like this:
Your Database is the Foundation of Your Business.
In Step 2, we talked about two elements to creating an effective follow up plan. The first of which we talked about in Step 3 - The Importance of Getting to Know Your Clients and Prospects. Here in Step 4, we are going to cover the importance of effective and organized record keeping.
One of the downfalls with follow up often comes when sales reps or business owners don’t know what to say when they call a client because they have failed to keep effective records, they don’t have the records handy or they have lost the record of conversation with clients. Imagine the embarrassment one may feel when a client or prospect calls and you have no idea of who they are!
People Don’t Care how much you know until they know how much you care.
Follow up is crucial to success in a business, and in Step 2, we talked about owning up to where your individual downfalls may be in follow up. We finished off with two key things that are crucial to effective follow up, the second of which we are going to focus on today - you MUST know your clients needs, wants, hobbies, kids, fears are desires to be effective in follow up! WHY? Let me show you.
Follow up Downfalls
Yesterday in Step one, we evaluated some statistics on purchasing patterns of clients, and that the important thing about follow up is to create an effective follow up plan (much as you would a business and marketing plan) and have this span over a period of a minimum of 12 months and 12 follow ups! Today, let's take a look at some Follow Up downfalls that many people make....
Some may say “you dream too big”, and others may say, “well that sounds like a nice dream”.
OK, so for all of us that are in need of conversions every once and awhile... be sure to check out this awesome conversion tool!
I know that our Fiitfu clients and supports would appreciate this... enjoy.
“Entrepreneurs are paid for their vision, courage and stamina. They are paid for being willing to do what others would not do. They are paid for staring down fear, ignoring fatigue, fighting loneliness, pushing through discouragement and walking by faith.They are paid for putting their dreams, lives and security on the line. And only those who have been there understand that being an entrepreneur is a high wire act without a safety net. They are modern day heroes who deserve everything that comes their way!”