Fiitfu Blog

Failure Leads to Success

What makes us successful is how we deal with failure, mistakes, and let-downs. If we never failed, we would never learn, and so we must know that it is OK to try and to fail.

Think of all the great quotes about failure, like "'Tis better to have loved and lost than never to have loved at all" (Alfred Lord Tennyson). The successful ones that first had bankruptcy, the stories (and quotes) are endless. So why do we fear failure, when it only pushes us forward?

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Why Tracking Your Success will Help you Reach Your Goals

In order to get the most of tracking your succes, it's important to be as detailed as possible. Because when you track the things that matter, your revenue will increase, and the time you spend on your business will be much more effective.

Every thing we do in our businesses should be tracked. That way, a year (or two) from now, you can look back and see how succesful different events have been.

Some examples of things that should always be tracked in a direct sales business include:

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Time to Spice Up Your Follow-Up

Happy 10th Birthday to Sunset Gourmet, a Canadian Direct Selling company that is really spicing up the industry!

I (Mary-Jane Mehlenbacher) had the honour of speaking at the Sunset Gourmet Conference during their celebration at their 2015 Annual Conference in Winnipeg, Manitoba. It was great to be back with this wonderful group of people that I had met when I was a presenter at their 2014 conference in Toronto, Ontario!

With the introduction of even more great products, incentives to join their team, and incentive trips for their distributors, the Sunset Gourmet team is so amped and ready to tackle another year of explosive growth.

This year I was speaking on Following-Up with Confidence, and Capitalizing on Change and it was a fun and dynamic 1 1/2 hour presentation with great interaction from the participants.

Some top tips from the speech included 5 MUST-HAVE's for effective follow-up. We touched on email campaigns and the CASL (Canadian Anti-Spam Legislation), plus I gave the group 8 challenges to improve their follow-up, that they were all fired up to take. It's been an honour to watch Sunset Gourmet grow over the years and it is humbling and amazing to be part of the support team for consultants from Sunset Gourmet that work their business with Fiitfu and to be so warmly welcomed by such a fantistic team that embraces the spicy life!

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5 Tips to Make Your Business Stand Out

What is the key to standing out above your competitors? This is the question millions of business owners ask themselves when they start out, and when they re-evaluate their business.

Here are 5 key points to implement when you are running your own business to help you stand out above the rest.

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Congratulations to our 4th Birthday Event Winner!

Here at Fiitfu we just celebrated our 4th birthday!

For the event we sent out an email to our members with a form to RSVP to our birthday celebration. When customers RSVP'd, they were entered in a draw to win a Professional Package, part of our Virtual Assistant services.

And today we drew the winner!

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Is it Worth Your Time to Send Newsletters?

This week, one of our clients emailed us regarding concerns she had about sending her newsletter for the very first time.

She was mortified to see that she had a couple of spam complaints, as well a number of unsubscribes. She had been meticulous in ensuring that she only emailed clients that had requested to be on her emailing list and indicated they wanted to receive information from her.

I could sense from her email that she was really taken aback, and didn't know the best thing to do—should she continue to send emails or not?

And this is a good question, since email campaigns or newsletters can take a large amount of your valuable time away. Is it time to analyze YOUR email campaigns to see if they are working?

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An Interview with Andrea Waltz - Go For No!

Last week on our blog we talked about how well you are running your business if you are getting rejections. However, we know that hearing NO can take effect on one's morale.

That is why Fiitfu gives you tools to be sure that you are able to run your business effectively.

This month in our 2015 Fiitfu Follow-up Workbook Calendar (still available for purchase HERE as a download), we are all about supporting you in working through the "No's". On Week 29 we have a chart with 100 places for you to track your NO's and YES's. If you don't have our Calendar, and don't want to download via the link above, simply take a piece of paper and mark down spaces for 1 to 100. Your challenge is to decide what your "ASK" is going to be, then call 100 people over the week and mark down if they were a yes or a no. Remember, you will probably get more NO's then YES's—but that is the way it is for everyone!

For more support, you can also check out our recording with Andrea Waltz, co-author of the Go For No Book.

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Rejections are the Best Way to Monitor if You are Working Your Business

I am going to just say it straight: If you are NOT getting any rejections, then you are NOT working on income producing activities in your business.

Rejections are a key indicator that you are working your business right! They mean that you are:

  • Asking people for the sale
  • Asking them to join your team
  • Asking them to have a party for you
  • Asking them to give you a referral
  • Asking them if they would like a sample
  • Asking them to take a catalogue and sharing it with their friends at the office
  • Asking them SOMETHING
Asking is the income producing activity that will get you to your ultimate goal, whatever that may be. (I am sure it is not just to make your business a hobby. Hobbies cost money and you want to make money.)

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Dig a little bit Deeper

Imagine the stress leading up to the infamous Tough Mudder. Watching videos of the crazy obstacles, and knowing that it is an 18 km run (well, a run/hike) with 20 obstacles makes you wonder just how you are going to get through it.

Then you hear the Tough Mudder MC Sean Corvelle inspire you and everyone around you with words like these:
"When you think you have dug as deep as you can go, then you have to dig a little deeper, because performing to your greatness, will bring out the greatness in others as well. And THIS is what will make this world a better place."

It definitely gets you fired up and ready to go!

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Stop Procrastinating, Start Completing

This blog is timely, as we are working on a number of projects right now and it seems nothing gets done until you focus on the final details of ONE THING. And boy, does it feel fantastic when it is finally complete!

As an example of one of our projects, we are excited to be working with Ally Loprete - Radio Talk Show Host with  "This Little Parent Stayed Home".  
In preperation for our interview, and what we will be giving to her listeners as an extra bonus we had a number of fine details to work out BEFORE we could launch our landing page featuring the bonus. We had three weeks to put something together, and of course, I am working on it all on crunch time!

Now we have put our script together, chosen the graphics and wording for the landing page, figured out our special give away to her listeners, created a form, writen up the great give away book, attached that to our form, created a webinar for those that would like to learn more about Fiitfu, spell checked, linked it to Fiitfu—what else is there?

Here are 6 TIps on staying focussed on your project, to be sure you complete it today!

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The Power of the Gift Certificate

Create a Gift Certificate and make your clients HAPPY to hear from you!

We often hear from our clients that they fear following up because they don't know what to say, or they don't want to "bother" their clients.

Well, time to get over THAT!

And we have the perfect way to do it. If you are one of those that feel like you are a nuisance if you call your customers, then get creative and make them happy to hear from you!

A great way to do this is to create Gift Certificates and hand them out. BUT you can't just hand them out to anyone—there is a process that you have to follow for this. Let me explain.

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Triple Your Sales with a New Referral Program

Want to double your business this quarter?

Then create a referral program and put it into play! Referrals are a powerful way of growing your business.

Referrals allow you to:

  • Stay connected with present clients.
  • Earn new WARM LEADS and use testimonials that will really resonate with the referral.
  • Create loyalty to your brand.

So lets get you started on your new referral program now!

At Fiitfu 95% of our clients come from referrals, and we highly advocate setting one up for your business (or perhaps revamping your present one) no matter how small or large your company is.

Here are 6 tips on getting started on your Referral Program.

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Mothers Day Promotion


We are so excited about Mom's working their business along side raising a family, that we want to help make it even easier to stay efficient and effective in your business venture! 

So to support you, we are having a MOTHERS DAY SALE!  

Visit us at click on SIGN UP and use the promo code mymomsbiz to start today.


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Imagine running a successful business AND still having a balanced life with your family. Really? Can it be true—can I do this?

Imagine being there every day after school, or at each school performance, at home with your kids when they are sick, or never having to miss things that you REALLY want to be at.

Who has heard of a successful woman having balance as well—don't you have to sacrifice one for the other?

At Fiitfu one of our MAIN GOALS is to help women in business become more efficient and effective, thus making them more profitable, and ultimately allowing them to spend more time with their families.

Don't you think the world would be a better place if parents could spend more time with their kids AND there were more RICH WOMEN in the world.

We do! This is why we created this video, MY MOMS BIZ, to help women realize that what they do does make a difference.

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Just One More

Bird Eating Worm clip art

There's an old saying, "The Early Bird Gets The Worm", but in this day and age where we have technology that allows us to work with people all across the country, time isn't so much the factor as is the QUALITY and the QUANTITY of a follow-up.

According to Marketing Metrics, the probability of selling to a new prospect is only 5–20% however the probability of selling to an existing client is 60–70%! And yet, many of us feel fear in following up with our existing customers.

What if I told you that just ONE more call per day, would garner over 50 new customers this year.

Or that one more follow-up per week would increase your sales by 10% this month.

Or that one more ask for a referral a day would DOUBLE your customer base in 12 months.

Would you do it? Would you pick up the phone? Would you make the call to make a difference in your business?


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Winners of the Fiitfu Challenge

We have a winner!

In fact, we decided to draw TWO winners for our contest as we had such great response!

The purpose behind this challenge is getting people INTO their Fiitfu account, and not only using the great features, but also following up with their cleints as well.

Fiitfu is changing the way people are running their businesses—making them much more efficient and increasing their sales. Check out some of the testimonials on our blog, website, and facebook page. Let the STORIES show you how this powerful tool can make a difference in your business. Our clients are no longer forgetting to follow-up after an event, meeting, or giving a sample.

Increase your client retention, consultant retention, sales, and more with the use of Fiitfu.

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The Harm of NOT following up

Not following up has one obvious failing—you don't get a sale. But there are also other factors involved. Recent research has shown us that customers these days are not happy with the way they are being serviced by their account representatives, and this is something that has to change if you want to grow your business.

By not following up with a client, you are not only breaking your word, and falling off a clients radar, but you might be missing out on more than you realize. Consider the following statistics when it comes to not following up.

Research from Marketing Metrics states that the probability of selling to a new customer ranges from 5 to 20%. However, the probablity of selling to an existing customer is 60 to 70%. You don't have to be a mathmetician to realize how staggering those numbers are, and that causes me to wonder why people don't follow up.

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PODCAST: Dragonwing girlgear

(If the podcast doesn't play, you can access it at the following link:

At Fiitfu we are proud to introduce you to a number of different companies that are in Direct Sales.

Our belief is that if you know more about each other, then it is easier to support each other. And, of course, supporting each other brings increased business growth, retention within the industry, and a continued improvement of the way people regard this business!

Be part of the community, not just with your company, but with those around you!  

Today we are happy to introduce you to the company Dragonwing girlgear.  Dragonwing girlgear empowers girls to play—and be—their best, giving them the freedom and confidence to focus on the competition, skills, and teamwork of the sports they love.

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Why Clutter is Bad for Business

There's an old saying, "A cluttered desk is a sign of genius." But new studies show that a cluttered desk is actually a painful experience and can easily overwhelm even the most positive people.


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Why Thank You is so Important


Is the art of a simple THANK YOU dying?

Last week I was at a Networking Event and I noticed that everyone wanted to win a door prize, but how many of the people that won, actually thanked the suppliers of the door prizes?

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I Completed the Fiitfu Challenge!

At Fiitfu, we know that if you USE your Fiitfu account, you are going to increase your sales, client retention, and referrals.

When you are first new to Fiitfu, it can be hard to know where to start! Start off by doing the following, and then you have just entered our Fiitfu Challenge!
  1. Make Fiitfu your Home Page
  2. Download our App
  3. Create an email template
  4. Create an online Form (Customer Profile Form) and add it to your email template.
  5. Send a Test Email with your new form link to a friend or team member and test it out to see how it works.

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10 Questions To Ask To Get Influencial Testimonials

It takes more than someone saying "I really liked working with Jan, and I would work with her again" to make an impression.

Imagine if someone instead said, "When I worked with Jan, she got back to me right away when I sent an email, she answered all of my questions AND in the end she saved me over $1000!"
Wouldn't THAT be a better testimonial, it explained that Jan was efficient, knowledgeable, and able to save you money.  Three traits in one testimonial!

Remember, your testimonials are like mini sales pitches, without being a sales pitch, because it is not YOU that is saying it!  So make sure when you print them out, they are powerful!

Here are 10 Awesome Questions to ask when asking for a Testimonial.

You don't have to use them all at once, pick two or three and see what you get back:

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How to Market Your Testimonials


Do you remember the old ad with Heather Locklear for Faberge Organics Shampoo "They will tell two friends and so on and so on". This is how the power of a testimonial can really take off!

Testimonials are like having your own sales team out there talking about your product or service. When someone talks about your business, friends listen and THIS is what can really drive sales forward, especially when it is all good feedback.

Think about the last time you were looking for a good restaurant or hotel. Many of us will ask others if they have any recommendations that they would like to share. When you get a raving review, aren't you more inclined to take the chance and visit the establishment?

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5 Tips to Help Your Customers LOVE Your Business.

If your customers love your business, they come back. Return customers are the life pulse of what keeps your business strong.  

Here are 5 tips for making your customers LOVE your business!

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That was the subject line on an email that I got yesterday morning...
It was one that I was a little concerned about, UNREAL is usually a GOOD thing, however it could be a way to describe something bad as well.
Definition of unreal: 
  1. Not real or substantial; illusory.
  2. So remarkable as to elicit disbelief; fantastic.
  3. Surreal.
Well UNREAL was a great way for all of us at Fiitfu to start our day, as we got this testimonial from Kate McKenzie from Origami Owl.

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