Refurbish Your Follow-Up
Everyday at Fiitfu, I talk to people who say they don’t follow-up because:
“I don’t want to be a nuisance”
“I don’t remember what they purchased from me in the past”
“It has been too long, they probably don’t want to hear from me”
Sound familiar? Once they realize that a follow-up doesn’t have to be a sales pitch, you can practically hear the relief in their voices.
If you are always trying to sell something every time you call a customer, then YOU have to refurbish your follow-up!
There are so many good reasons to call or contact your customers, outside of just trying to close a sale. You do have to be a bit more diligent in ensuring that you know useful details about your clients, that can be quickly searched out, based on some of these ideas.
For instance: this weekend is Canadian Thanksgiving, what an excellent opportunity to call or email your customers in Canada and say “Have a great Thanksgiving weekend!” Don’t try to sell them anything. Simply reach out and let your customers know that you are thinking of them and wishing them well.
How about doing a little more research on your clients so that you know their Birthdays, Anniversaries and perhaps even what their hobbies are!?
If you know someone’s specific allergies, you can send them an email like “I know you are allergic to pumpkin, so I thought you would be interested in this amazing traditional Thanksgiving dessert with NO pumpkin!”
Get creative, think outside the box and strengthen those relationships.
The #1 reason why people don’t follow-up is because they don’t know what to say, and the reason they don’t know what to say is because they don’t keep track of what’s important to their clients. Building a lasting and mutually beneficial relationship is all about the details that will keep you and your business thriving and keep your customers loyal.
Not sure how to track all these fine details? Use Interest Tracking in Fiitfu, and you will be able to categorize your clients in multiple ways that are easy to search, so you will always have a positive reason to follow-up.