Exercise, Good Nutrition, Follow-up – All part of keeping things Healthy 🙂
If we don’t exercise, we gain weight, without eating properly we can feel bloated, or sluggish. These are some immediate effects, but as you are probably aware, there are many long term issues that will arise from not living a healthy lifestyle. The same will hold true if you are not following up, one obvious failing—you don’t get a sale. But there are also other factors involved. Recent research has shown that customers are not happy with the way they are being serviced by their account representatives, and this is something that has to change if you want to grow your business.
By not following up with a client, you are not only breaking your word, and falling off a client’s radar, but you might be missing out on more than you realize. Consider the following statistics when it comes to not following up:
Research from Marketing Metrics states that the probability of selling to a new customer ranges from 5 to 20%. However, the probablity of selling to an existing customer is 60 to 70%. You don’t have to be a mathmetician to realize how staggering those numbers are, and that causes me to wonder why people don’t follow-up.
AND don’t forget: on average a loyal customer is worth up to 10 times as much as they were on their first purchase.
News of BAD customer service also reaches the ears of twice as many people as GOOD customer service. If you make a mistake, it is in your best interest to correct it and correct it fast!
Which means—you guessed it—you have to follow-up!
Resolve a complaint in the customer’s favor and they will do business with you again 70% of the time (Source: Lee Resources). Follow-up is so much more than making a sale, it is about building a customer service relationship that will pay forward for years to come.
70% of people will pay more for a product if they are offered good customer service.
So, we challenge you to “Flex your Follow-Up” and see just how healthy you can keep your customer relationships.
Here is a video on Fiitfu’s Newest Features! We like to constantly flex our upgrade muscles. WATCH NOW